Commerce Confidential
Commerce Confidential is Wunderman Thompson Commerce & Technology's provocative, thought-provoking spin on business podcasts. Each episode will focus on a specific topic, with real business leaders and digital commerce experts who leave the sales pitch at the door. Irreverent, insightful, and informative, this is where off-the-cuff meets on-the-record.
Episodes
16 episodes
Catch the Wave: RMNs and the Next Era of Digital Advertising
Retail media networks offer fundamental benefits to brands, retailers, and consumers. How can we think holistically about the evolving media landscape? How will RMNs ultimately impact advertising and the shopping journey? Simon Miles, Global...
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Season 3
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Episode 1
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21:25
Game Changer: Modernizing B2B Payments
There’s been a lot of innovation in the fintech space around B2C commerce. What does a consumer-grade experience for business buyers look like? How does digitizing the B2B payment experience end-to-end enable commerce at scale? Take a deep dive...
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Season 2
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Episode 5
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18:12
Sustainability Now: How Brands Can Take On The Climate Crisis
Climate change is one of the most important topics of our time. Wunderman Thompson, in partnership with climate tech company Vaayu, offers clients the capabilities to drive responsible consumption across channels. Join Ashton Hubbard, Su...
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Season 2
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Episode 4
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20:14
Content Strategy & Cross-Channel Commerce
Content is one of the major influencers in the conversion funnel. How do creative and messaging align for consistency and clarity across channels? Alexis Bruning, Director, Content Strategy, Wunderman Thompson Commerce & Technology, ...
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Season 2
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Episode 3
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16:55
Breakthru Beverage: Building Trust Through Technology for Best-In-Class B2B
Whether making a personal purchase or buying for business, we all want an easy and intuitive process with relevant content and clear functionality. From authorized buyers to wholesale pricing and brand representation, how does this more process...
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Season 2
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Episode 2
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15:29
Hydrow: How Premium Brands Deliver Premium Experiences
Behind the scenes and invisible to the end user, systems architecture impacts all aspects of the customer journey. What does ‘headless’ mean in terms of innovating across the brand, digital, and commerce experience? From defining foundational m...
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Season 2
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Episode 1
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19:35
Dissecting the Consumer Data Dynamic
For marketing, strategy, and the customer experience, consumer data is important for both brands and retailers. But there are major differences in access and context. Explore the history of consumer data, where we are now, and where we’re going...
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Season 1
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Episode 10
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14:41
Creating Inclusive Experiences: A11Y for All
Just as anyone should be able to enter a building, anyone should be able to use the internet. This type of universal mindset lays the foundation for the technical and creative aspects of utilizing design for social imperative. Join us for a tim...
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Season 1
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Episode 9
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20:32
Metaverse-Ready...or Not: Brand Considerations for Web3
While the mature metaverse is years away, early stage destinations are a great place for brands to experiment and connect with customers who are also exploring. Taking on the hottest topic in tech, Emily Safian-Demers, Editor of Wunderman Th...
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Season 1
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Episode 8
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15:12
Recommerce and Understanding the Circular Economy
Fashion-forward resale is getting a makeover. With technology as the tool to scale and increase accessibility, recommerce has emerged as a lucrative revenue generator for brands and an opportunity for consumers to save money and reduce their en...
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Season 1
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Episode 7
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19:02
Peak Selling and Fraud Prevention Strategies
Ecommerce return fraud is widespread and wide-ranging. How can merchants verify buyer identity and intent to help protect the shopper journey - and the brand experience. In this episode, Megan Blissick, Head of Global Agency Partnerships at Sig...
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Season 1
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Episode 6
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16:12
IoT and Logistics Disruption
The power to communicate real-time, item-level information is here. IoT leader Wiliot’s pioneering platform connects the digital and physical worlds using a computer the size of a postage stamp. In this episode, we explore the technology that m...
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Season 1
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Episode 5
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18:56
Mastering Omnichannel Logistics
Thanks to world events, supply chain and logistics have gone from little discussed back-office functions to part of the public consciousness. In an omnichannel world, with sky-high consumer expectations, getting logistics right has become a vit...
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Season 1
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Episode 4
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19:01
Taking Stock of the Digital Shelf
With brands routinely selling their products across multiple digital channels, having relevant, detailed, reusable product content and data, often across thousands of SKUs, is essential in delivering consistent customer experiences. On this epi...
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Season 1
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Episode 3
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15:13
The ABC’s of CDPs
On this episode of Commerce Confidential, we get to the bottom of what a CDP is, the benefits of implementing a data platform, and what companies need to consider as they look to implement a CDP. Randy Kohl is joined by Gorilla Group's Head of ...
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Season 1
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Episode 2
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10:27
Introducing Commerce Confidential
Welcome to Commerce Confidential, a new podcast by Gorilla Group, A Wunderman Thompson Company. As we begin this bold new endeavor, we give listeners an overview of what they can expect, some background on our intrepid host, Randy Kohl, and a f...
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Season 1
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Episode 1
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6:19