Commerce Confidential
Commerce Confidential is Wunderman Thompson Commerce & Technology's provocative, thought-provoking spin on business podcasts. Each episode will focus on a specific topic, with real business leaders and digital commerce experts who leave the sales pitch at the door. Irreverent, insightful, and informative, this is where off-the-cuff meets on-the-record.
Commerce Confidential
Hydrow: How Premium Brands Deliver Premium Experiences
Behind the scenes and invisible to the end user, systems architecture impacts all aspects of the customer journey. What does ‘headless’ mean in terms of innovating across the brand, digital, and commerce experience? From defining foundational metrics to addressing operational complexity and optimizing product storytelling, Reuben Kabel, VP Digital Platforms at Hydrow, discusses how composable commerce was the solution to deliver faster, richer experiences for the premier indoor rowing machine.