Commerce Confidential
Commerce Confidential is Wunderman Thompson Commerce & Technology's provocative, thought-provoking spin on business podcasts. Each episode will focus on a specific topic, with real business leaders and digital commerce experts who leave the sales pitch at the door. Irreverent, insightful, and informative, this is where off-the-cuff meets on-the-record.
Commerce Confidential
Breakthru Beverage: Building Trust Through Technology for Best-In-Class B2B
Whether making a personal purchase or buying for business, we all want an easy and intuitive process with relevant content and clear functionality. From authorized buyers to wholesale pricing and brand representation, how does this more process-based B2B purchasing differ? Mike Boswell, VP, Digital & eCommerce Breakthru Beverage Group joins the podcast for an insightful look at creating efficient and effective experiences for B2B customers.