Commerce Confidential
Commerce Confidential is Wunderman Thompson Commerce & Technology's provocative, thought-provoking spin on business podcasts. Each episode will focus on a specific topic, with real business leaders and digital commerce experts who leave the sales pitch at the door. Irreverent, insightful, and informative, this is where off-the-cuff meets on-the-record.
Commerce Confidential
Content Strategy & Cross-Channel Commerce
Content is one of the major influencers in the conversion funnel. How do creative and messaging align for consistency and clarity across channels? Alexis Bruning, Director, Content Strategy, Wunderman Thompson Commerce & Technology, joins the podcast to discuss the importance of understanding brands and their audience, ensuring product discoverability, and collaborating with sales, media, and operations for omnichannel success.