Commerce Confidential
Commerce Confidential is Wunderman Thompson Commerce & Technology's provocative, thought-provoking spin on business podcasts. Each episode will focus on a specific topic, with real business leaders and digital commerce experts who leave the sales pitch at the door. Irreverent, insightful, and informative, this is where off-the-cuff meets on-the-record.
Commerce Confidential
Dissecting the Consumer Data Dynamic
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Gorilla Group
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Season 1
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Episode 10
For marketing, strategy, and the customer experience, consumer data is important for both brands and retailers. But there are major differences in access and context. Explore the history of consumer data, where we are now, and where we’re going with Tom Corey, VP Consulting Services at Wunderman Thompson. Engagement, loyalty and transparency are key for both.