Commerce Confidential
Commerce Confidential is Wunderman Thompson Commerce & Technology's provocative, thought-provoking spin on business podcasts. Each episode will focus on a specific topic, with real business leaders and digital commerce experts who leave the sales pitch at the door. Irreverent, insightful, and informative, this is where off-the-cuff meets on-the-record.
Commerce Confidential
Peak Selling and Fraud Prevention Strategies
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Gorilla Group
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Season 1
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Episode 6
Ecommerce return fraud is widespread and wide-ranging. How can merchants verify buyer identity and intent to help protect the shopper journey - and the brand experience. In this episode, Megan Blissick, Head of Global Agency Partnerships at Signifyd, shares insights on the problem and the data-based solutions to promote customer understanding and protect revenue. Learn more at Signifyd.com.