Commerce Confidential
Catch the Wave: RMNs and the Next Era of Digital Advertising
Retail media networks offer fundamental benefits to brands, retailers, and consumers. How can we think holistically about the evolving media landscape? How will RMNs ultimately impact advertising and the shopping journey? Simon Miles, Global VP for Omnichannel at The Coca-Cola Company, discusses the importance of collaboration, measurement, and customer centricity to strengthen marketplace relationships and elevate the brand experience. Hosted by Kiesse Lamour, Global Head of Media for WTC&T.
Retail media networks offer fundamental benefits to brands, retailers, and consumers. How can we think holistically about the evolving media landscape? How will RMNs ultimately impact advertising and the shopping journey? Simon Miles, Global VP for Omnichannel at The Coca-Cola Company, discusses the importance of collaboration, measurement, and customer centricity to strengthen marketplace relationships and elevate the brand experience. Hosted by Kiesse Lamour, Global Head of Media for WTC&T.