Commerce Confidential

Content Strategy & Cross-Channel Commerce

March 10, 2023 Gorilla Group Season 2 Episode 3
Commerce Confidential
Content Strategy & Cross-Channel Commerce
Show Notes

Content is one of the major influencers in the conversion funnel. How do creative and messaging align for consistency and clarity across channels? Alexis Bruning, Director, Content Strategy, Wunderman Thompson Commerce & Technology, joins the podcast to discuss the importance of understanding brands and their audience, ensuring product discoverability, and collaborating with sales, media, and operations for omnichannel success.