Commerce Confidential

Breakthru Beverage: Building Trust Through Technology for Best-In-Class B2B

January 30, 2023 Gorilla Group Season 2 Episode 2
Commerce Confidential
Breakthru Beverage: Building Trust Through Technology for Best-In-Class B2B
Show Notes

Whether making a personal purchase or buying for business, we all want an easy and intuitive process with relevant content and clear functionality. From authorized buyers to wholesale pricing and brand representation, how does this more process-based B2B purchasing differ? Mike Boswell, VP, Digital & eCommerce Breakthru Beverage Group joins the podcast for an insightful look at creating efficient and effective experiences for B2B customers.