Commerce Confidential

Hydrow: How Premium Brands Deliver Premium Experiences

January 17, 2023 Gorilla Group Season 2 Episode 1
Commerce Confidential
Hydrow: How Premium Brands Deliver Premium Experiences
Show Notes

Behind the scenes and invisible to the end user, systems architecture impacts all aspects of the customer journey. What does ‘headless’ mean in terms of innovating across the brand, digital, and commerce experience? From defining foundational metrics to addressing operational complexity and optimizing product storytelling, Reuben Kabel, VP Digital Platforms at Hydrow, discusses how composable commerce was the solution to deliver faster, richer experiences for the premier indoor rowing machine.